Brand = Media
Brands have now the opportunity to touch directly their audiences by becoming medias. They must create and produce
interesting not interested content
Business = H2H
Business has always and will always be a matter of human relations. Every professional can become a digital influencer and create regular audience in the same way and with the same codes as In Real Life networking attitude: H2H (Human to human) in other words
being interesting before interested
Team = Ambassadors
In the H2H era, your team is your first circle of ambassadors … in the real life! You can choose to let them do or to help them to become
more interesting (for them) than interested